Just landed a job...

[Wren57]

as the Marketing Director for Merrill Lynch in Tuscaloosa. Wow I'm excited. Who else has a summer job lined up?

me me me me me me....

Actually I'm head of marketing and sales at www.labicicletta.com and have been for the last year. Guess its not just a summer job.

What's you're game plan for the summer in this position? If you'd you'd like to pick brains on this drop me a message.

Forgot to say WAY TO GO bro!

[Wren57]

I'll give out my basic plan here. I'm going to redesign mailers and seminar invitations, setup seminars to bring in wholesalers and clients, then follow up with the seminar attendees, setup meetings with them, and work a relationship with them to open new accounts. I have a large prospect database to draw from with info about each person so I can focus my attention on their particular needs such as 401Ks, annuities, CDs, bonds, you name it, I know it. I know how the prospects think, I know what language they speak, and the people I'm working for don't, so I am going to be the people-person getting clients into the office. Can we say compensation much?

Dont forget that 32% of marketing dollars todate at spend on search (google, yahoo and msn) and that 60% of searchers earn more then 60k/year. Also branding is 3times more likely to be successful if you have a search plan to back up your other marketing plan.

Search now reaches 70million Americans where tv reaches 100million and print only reaches 85 million.

Not having a search aspect to your marketing plan, means you dont have a marketing plan. most users check things they see in media online.

[Wren57]

Are you suggesting I put dollars towards advertising the Tuscaloosa branch of Merrill Lynch Financial Services into advertising it on the internet? That is an AWFUL lot of money to put forward with only a VERY SMALL target audience...

That is exactly what I'm telling you to do. Maybe not 32% of your budget but you'd be foolish not to. At the rate that search is growth you reach more people for less money and can messure your results on a 'live' basis like NO OTHER medium.

I'd also recoment you get in touch with some local web based yellow pages for business listings.

What I'm telling you is that if you're web based doesnt match you print or other media it will be less affective.

[Wren57]

The market of prospects for the industry I am in is totally different from yours. This is going to sound rude, but it is statistically true. We are looking to attract people with significant amounts of money, and it is agreed that generally people with money are older. It is also statistically proven that older people do NOT use the internet nearly as much as young people do, and that they don't use it for information as much as they do for emailing family. I am going to speak to these people in laymans terms, make them feel comfortable with the people and the process. If people feel comfortable in their surroundings and with the people, they will feel comfortable investing their money with us. Selling bicycles is totally different from selling yourself to someone (wow that sounds bad). I offer a service, not a product...

Wren what background in marketing do you have and what is your experience?

[Wren57]

Well, if you are questioning my credibility, don't. I watched/helped my parents start their own company, and watched it mature into a now multi-million dollar business with offices in three states doing business in over 10 states. I then worked for Wachovia Securities (2nd largest financial firm in the country) for two years with two different groups, interacting with clients and brokers on a daily basis. I know what works in business and what works in my field. Now, lets spin the tables. I don't know JACK about selling bicycles... what do you know about no-load funds, no-surrender annuities and organizing investment seminars?

I dont need to know anything about loans, i'm not in the finacial world.

You'd be mistaken if you thought the figures I gave you were for cycling only. You'd also be mistake if yuo thought that search wouldnt improve your marketing plan for this company.

Canada's largest bank that posted profits of $40 billion last year was at this event. I'm sure if they use search in their marketing you could probably benifit from it.

I'd be really careful with your attitude towards someone who is just trying to help. next time someone gives you a piece of gold like this dont be so quick to shoot it down. You'd be a foolish marketer if you turned a blind eye to the largest growing medium for marketing. In 10 years search has almost match print and Tv both which have been around for much longer then search aka web.

And so we're clear. You have no job experience in this field and very little knowledge. Watching parents do something doesnt mean you know the current market place.Fix the attittude wren, the information I provide you is worth alot. I guess people really dont value free info, good luck on the summer job and hopefully you smarten up.

*EDIT* when i say job expeirence I dont mean sales expereince. Marketing and sales though they are close are very different mindsets and require different skills and ablities.

[Wren57]

I wasn't talking about loans. I don't do loans either. Shows what you know about my field.

I'm sure advertising search engines worked great for Canada's largest bank (see huge target audience), but Tuscaloosa and the surrounding area doesn't have that many people. You don't seem to understand that I'm not looking to attract clients from around the country/world, but just this specific small region. To spend the amount of money it would take to effectively advertise on a search engine would be ridiculous to reach a maximum market of 10,000 (the people in my area w/ significant money).

You must have missed the part where I said I worked with clients and brokers for the past two years. I have more experience in my field than you do. I won't tell you how to sell $200 bikes to kids with saved lunch money, you won't tell me how to sign new clients (I've signed a $3mil account with Wachovia). Deal?

Not trying to be an ass, just don't like being told how to run my career from someone who doesn't understand it specifically...




So... all that BS outta the way. Who else has a summer job?

[Racing Rice]

Woohoo, look.. Its the Biker and Highlander thread...

I have a job lined up for the summer.. Its the same as my winter job.

[V8killimports]

Pizza hut delivery man job owns all.

Actually considering that the average price of the bikes we sell is 4k its not $200 kids bike. We deal in a niche market of less then 1% of North Americans evening riding something close to what we sell. So thank you for playing down the company I work for and being rather imature about the whole thing.

If you dont think I know what I'm doing, with both local sales and international sales as far as austrialia up 22% then I guess you're right. Average order is up, and so is order volume. I wont pull out dollar amounts because it's not public knowledge.

You truly dont understand marketing or how search works. There are both local, nation and internetation ends to most search engines. I'm sorry you pushed aside my information as quickly as you did and I'm sorry you felt that you had to spend a ton of money.

You dont need to spend 32% of your budget on search, if you spend 2-5% you'd be better off then not spending any at all. The largest age group of search users is not kids but people between the ages of 35-60, which account for a little more then 65% of the people currently using the web and from what I gather a large part of your clients. And as I stated before the marjority of people searching the web make a considerable amount of money.

How can someone want to put alot of money in your hands if you cant even show up in the worlds largest search engine?

check search for Merrill Lynch in Tuscaloosa

Stop acting all hot shot because you've signed big contracts, or watched your folks grow a company. Congrats on that, you're not the only one who's done that and you'd benifit from taking more then a small towners view on this. I two have watch my folks grow a few companies, big deal. Marketing a company is very different then anything I'd perviously done. I'm not telling you do to anything, only sharing some very powerful information for marketers. The reality is most people dont properly use search and spend more money per customer reducing their ROM.

BTW you just got schooled on marketing. So read over what I've said in my other posts, I havent told you what to do only suguested some things. A simple thank you is in order. This is what I do for a living and something you're just getting into, you'd be smart to attempt to learn instead of not.

If you act like this in other aspecs of yuor life is explains alot as to the issues you've been posting lately. You'd benifit from not taking a stance and polorizing yourself to one position so quickly. search isnt the answer to what yuo need to do but a marketing plan with a healthy search aspect will be more affective then one thats not.

btw if you want to talk the talk, give me a ring hot shot. You can find my number on the site and I'll probably even get your call as I'm doing a little hands on stuff right now.

[Wren57]

Bleh. I don't see how I "got schooled" at anything. You wouldn't send mailers out and setup seminars and pursue clients like I would, and I wouldn't sell something like you do. You sell a product, I sell a service. It is easier to market a product because it is easy to point out to the consumer why your product is better. I do NOT sell bonds or anything of that sort. I get clients, partner them to an advisor, and he/she determines their specific needs; then they go to a portfolio manager. I have been very successful in my methods of attracting clients, and will continue to do what has provided for me in the past (see thread about how I'm paying for my apt). Another thing is that I do NOT have "a lot" of money at my disposal. It is a local office, with local revenue, and a marketing budget of a small local branch of a large multi-national corporation. I'll let ya'll know when I get my first $5000 bonus check.

Do you have $1000 laying around to try search because thats all thats needed.

Hey dude we all make good money, ever wonder how the RL worked out? Yea its called good pay. You're not the only one here that makes a good wage.

[Wren57]

Haha, I'm not stupid... didn't want to go here, but I know the RL worked out because it was your parents.

*edit* No need to continue this BS in this thread. PM me if you want to further the discussion on different marketing techniques for different industries.



Keep em coming... who else got a job this summer?

There was no debating over the former owners of the car...

Anywho.. my buddy tried for this job selling knives door to door. Then decided not to after he thought it through. Consideirng everything going on these days I dont think it would have worked out.

I know here in the GTA people are dieing for employees to work retail, it happening down there in the US?

[Wren57]

Heh, I convinced a friend to not do that door-to-door knife selling BS. He had to buy like 1000 knives then try to sell them. What a joke. People are almost always needed here to work retail, but there are generally enough people to fill retail positions. I for one would hate to work retail (no offense to anyone here that works retail), but it is one of the lowest level jobs I can think of...

[2ndGenTeg]

He did school you, Wren. Maybe if you'd pay attention and actually listen instead of taking your usual "I'm better than you" attitude, you would have learned something. You're a whiny little rich boy who has had everything handed to you, and everybody knows it. I'm just the only one saying it.

[nonovurbizniz]

Originally posted by 2ndGenTeg
He did school you, Wren. Maybe if you'd pay attention and actually listen instead of taking your usual "I'm better than you" attitude, you would have learned something. You're a whiny little rich boy who has had everything handed to you, and everybody knows it. I'm just the only one saying it.

Seriously though...

I typed up a whole rant... but it's just not worth it...

All on deaf ears.

[Rob]

Originally posted by Racing Rice
Woohoo, look.. Its the Biker and Highlander thread...

I have a job lined up for the summer.. Its the same as my winter job.

OMFG!

[thermal]

Originally posted by 2ndGenTeg
He did school you, Wren. Maybe if you'd pay attention and actually listen instead of taking your usual "I'm better than you" attitude, you would have learned something. You're a whiny little rich boy who has had everything handed to you, and everybody knows it. I'm just the only one saying it.

lol.............owned....... ha ha...

[AkimboStylee]

I landed a job @ Universal Studios Orlando, making $9.15 an hr, working 50 hrs. a week. oh did i mention that i can get my friends and family into both parks at USO for $30, plus i can get in at any time FREE, and i dont have to wait in lines, just flash badge and im in!!!!

[Wren57]

Wow, cool job! Good paying and fun... also seems like it might be a good way to meet some girls, just tell them you can get them in for free and spend a day with them in the park.

[AkimboStylee]

i already know that one man, and so far so good, tomorrow is going to be a good day for me!!

[Wren57]

Originally posted by 2ndGenTeg
He did school you, Wren. Maybe if you'd pay attention and actually listen instead of taking your usual "I'm better than you" attitude, you would have learned something. You're a whiny little rich boy who has had everything handed to you, and everybody knows it. I'm just the only one saying it.

Actually dude, you arent the only one saying it. I think I was getting at that for the last few posts. But nice to see I'm not the only one on here who sees it.

I got a job working at a sears auto center. Pretty good pay, i get 6 bucks an hour plus commission and im learning alot about cars too.

[mylittlecivic]

geez man im just a merchandiser, and a care provider. Im looking into other part time jobs too.