The intricate story takes a lot of thinking to process, and the directors deliberately tries to cover up the story time and time again (which gets extremely fucking annoying if you're really into it) until the very end, I think that's why your friend (and most other non-fans) of the movie find it bad.
Another thing, it's like subtle-horror/mystery instead of the upright-straight-in-your-face scare you movie like The Ring or The Grudge.
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