Looks is good too, but I think it depends on the car. A civic could probably use a little bit of dress up.
Me personally, I like the Intergra's body style from the factory, so I see no need to blaspheme a brilliant body style with a cheesy looking body kit that doesn't even fit right.
Chrome is a personal taste but in my opinion it has no place on 4 cylinder cars. They need all the torque they can get and with fatty chrome rims they aren't gonna pull ahead of a Semi-truck, much less a minivan (a little exagerating).
Plus, if you have a reasonably nice car, the chicks (since you mentioned pimpin potential) will think it's fast, so when you get smoked by Aunt Edna in her station wagon, you won't look so cool.
But, everyone has their thing. I like show cars and I like fast cars. I think any car whether fast or slow, when dressed up correctly will look like a winner whether it can haul ass down the strip or not.
I'm addicted to speed and acceleration, so I like funtion over form, but I do keep my car impeccably clean.
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