Because Journey's sucks. :-D
I was just asking because we always tell customers that our "socks are 40% off today which makes it 8.95" even when it's not just today..and the 8.95 is regular price. Everytime I shop at a Journeys outside of the one I used to work at and they offer me socks, I always tell them that it's bullshit and that's false advertisement. And smile..and walk away as they think I'm rude.