Here's an article about Honda suing websites that incorporate "Honda" in the name:
http://www.wired.com/news/business/0,1367,34546,00.html
On the second page:
Quote:
The automaker’s representatives said the suit against the Schreibers is part of a larger campaign to maintain control over Web sites containing its trademark. Honda officials said it doesn't matter if a site is a fan site or a commercial one -- the important thing is making sure trademarks aren't abused.
"When we become aware of a site, we will ask them to quit using our name," said Art Garner, a spokesman for Honda's US division.
In addition, attorneys hired by Honda have written numerous cease-and-desist letters asking companies to voluntarily transfer domains or alter sites to avoid a lawsuit.
The number of suits filed by parties seeking transfers of domain names they claim infringe on their trademarks appears to be steadily on the rise in recent months, said Carl Oppedahl, a patent and trademark attorney with Oppedahl and Larson.
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I mean really, the bottom line is regardless of whether or not what they are asking is fair, I don't have the money to hire lawyers to argue my case if it came down to it - which in all reality it would (if I refused to change the site name).