I like the idea of HS memeber discounts!
I was thinking about that name last night, Zemotorsports, and was thinking "Is Ze an element of the periodic table?" Just checked, and its not, so a logo could involve like Ze in a box like in a periodic table, and motorsports somewhere close to it. you phone number could be the atomic number, etc. I'd make a prototype, but I have no time right now. just an idea.
One of my local shops around here has a real clean website, though not real functional yet.
http://www.andrewsimportperformance.com/bodykits.htm
(the main index page isnt working now, but the bodykit page is.
I like the plainess of the site, minimal graphics, no crazy flash crap, just the straight dope. Use your own color scheme though, theirs looks like windows 3.1!